New York artist Rebeca Raney believes in the powers of both childlike cuteness and narrative-style storytelling. Combined, the two elements make Raneytown, a vibrant, wondrously sweet world of her ink and gouache drawings and the sculptural, 3D renderings of those drawn characters come to life. Premiering at Miami-based project room Primary Projects—which has never not been a haven of deft eclecticism—for Art Basel Miami Beach 2012, Raneytown brims with every shiny facet of Raney’s characters’ world: from the ceilings of their landscapes to their bathrooms (one brightly-striped, several-foot-tall character rests in bright blue water, disinterested in passerby).

This isn’t Raneytown’s debut—it’s a constantly growing project—but this time, it’s more expansive. A Miami native, Raney has spent time building and constructing this version of Raneytown in her childhood home. Maybe the languid vibe of pre-basel Miami has given her pieces a bit of extra magic, but that’s unlikely—place Raney anywhere and she’ll make it luminous. This includes the world of retail. As part of a collaboration with Madewell, Raney has designed a line of pieces bearing her signature humor and adorable kitsch, inspired by her signature flowers and backwards llamas. The collection includes a silk top, pendant necklace, a leather tote, cards, stationary, and more, ranging from $6.50 to $375. The line will debut at Madewell stores in Miami, Los Angeles, and New York. Check out the video of Rebeca talking about her collaboration above.


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