Photo Courtesy of Monica McGivern
The stone building on the corner of NE 39th Street and North Miami Avenue looks just as swanky as any other showroom in the high-end haven of the Design District. But there’s one major difference: Inside, instead of handbags and shoes more expensive than your monthly rent, there’s art. Really good art, actually. This is the new home of Primary Projects, the space started by the Primary Flight crew shortly after it made waves by bringing a massive installation of murals to Wynwood. (Look how that worked out.) Primary Projects ran a small space on the other side of the Design District for several years and then spent a brief time in downtown Miami before returning to its original neighborhood in a newly luxurious form. Few local artists have the chance to exhibit their work in a gallery with tall, retail-style windows and a prime position among the 1 percenters, but that’s exactly what Primary offers. Since it opened at its new address in September 2016, it has shown works by Miami stars such as Autumn Casey, Kelly Breez, and Beatriz Monteavaro. And though the building melds effortlessly into the Design District landscape, Primary’s artists and curators aren’t trying to blend in. Just imagine high-strung shoppers with Louis Vuitton bags accidentally wandering into a recent exhibit of fake newspaper pages with political headlines reading “Fuck It Will Set You Free.” It’s a lovely idea.
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