Gear up for Halloween and join artist Beatriz Monteavaro & Primary for a special screening of the classic comedy thriller Abbott and Costello Meet Frankenstein. Beatriz will discuss how the film helps inspire and influence her artwork. Released in 1948, it was the last great monster mash and features the big three Universal Studios monsters, Dracula (Bela Lugosi), Frankenstein (Glenn Strange), and the Wolfman (Lon Chaney Jr.)

Space is limited, email


Excited to team up again with one of our favorite friends “The Thirty-Three” to put out “OMGWTF”, a killer new mix from various genres on the occasion of Primary’s OMGWTF exhibition currently on view at our new home in the Miami Design District.  We always ask the Thirty-Three to be inspired by our exhibition statement and the works on view. Then we leave the rest entirely up to him. Hope you Enjoy, if you do, please share! Follow The33 on Instagram : @theethirtythree or  | Yes!


Excited to have Derrick Adams in town next week for our Artist in House Program with Soho Beach House. Looking forward to good times. Email us at if you would like to attend any events. Cheers.

About Derrick Adams

Derrick Adams is a multidisciplinary New York-based artist working in performance, video, sound and 2D and 3D realms.  His practice focuses on the fragmentation and manipulation of structure and surface, exploring self image and forward projection.

A recipient of a 2009 Louis Comfort Tiffany Award, and 2014 S.J. Weiler Award, Adams received his MFA from Columbia University, BFA from Pratt Institute, and is a Skowhegan and Marie Walsh Sharpe alum.

His exhibition and performance highlights include: Greater New York ’05, MoMA PS1; Open House: Working In Brooklyn ’04, Brooklyn Museum of Art; PERFORMA ‘05, ‘13, ‘15; Radical Presence & The Shadows Took Shape, Studio Museum in Harlem; The Channel, Brooklyn Academy of Music; and is in the permanent collections of The Metropolitan Museum of Art, Studio Museum in Harlem, Virginia Museum of Fine Arts, and the Birmingham Museum of Art.

His work can be seen in New York at Tilton Gallery; Rhona Hoffman Gallery, Chicago; Gallerie Anne de Villepoix, Paris; and Vigo Gallery, London.


Words by Nate Rabner  |  Photo by Monica McGivern

Two walls of windows make Primary Projects’ new Design District gallery feel a little like a storefront, blending into the rows of furniture stores around it. But this is a showroom from another dimension. Monoliths clad in carpet swatches, glass, and flowers sprout from the floor in one corner, a little horse with a twisted wax mane stands in a bowl, and a black hoop hangs from the ceiling like some sort of fantastic portal. It’s such an eclectic mix of media that you might begin to question what is and isn’t part of the show: That table in the back? The potted plants shading the speakers in the corner? The bathroom sign? When you really think about it, is anything not art? Whoa. It’s a cool sort of disorientation, and it seems to fit the theme — or, as Primary partner Typoe Gran says, the “anti-theme.” The Primary trio of Books Bischof, Cristina Gonzalez, and Gran has returned to the Design District, and their opening act is “MGWTF,” which eschews stylistic cohesion and narrative in favor of “gut instincts, positive vibrations, and instant attractions.”

“We’re kind of just moving along with the idea of emotions and, like, instinct, and just… what visual aesthetics turn us on or what kind of attitude turns us on,” Bischof explains. “Or maybe just… the individual — like, are they cool, are they hardworking, are they the kind of energy that I want to surround myself with?”

That talent search led to artists with many backgrounds. The monoliths are from Alejandro Guzmán, a New York-based sculptor they met through a friend in Argentina. Miami’s Magnus Sodamin — “one of our heavy-hitters for a while,” Gran says — filled a seven-foot canvas with a vibrant forest of cannabis leaves. And Beatriz Monteavaro and Gavin Perry, both Miamians (and “just fuckin’ rad people,” Bischof says) help anchor one end of the gallery with a series of sci-fi rock ‘n’ roll paintings and the big black hoop, respectively.

“It kind of seems like these things all talk to each other in a way,” he says. It’s kind of like a “living room I would want to live in.” Maybe Primary really is the Design District’s newest and weirdest furniture showroom. It was in this same neighborhood a decade ago when the partners came together to introduce some artists to an area that didn’t have so many at the time. The Primary Flight public art project had its official start in 2007, inviting 35 artists to create murals around the Design District and Wynwood. “We just wanted to bring art to the people in a different way,” Gonzalez recalls. “We did it during Basel, and we felt like, at the time — I’m not saying it’s the same way now, but at the time, you know — it was hard for… some artists to get exposure.

“During that time, there’s a lot going on, so maybe not everybody’s going to get to shine, so we said, ‘You know what? Why don’t we take it to the streets so that everybody can enjoy it?’”

Primary Flight grew to include 150 artists in 2009, and the partners decided they wanted to get a gallery space and more control over their brand. They set up in the Design District for a few years, popped over to Chicago for a project, spent a few years in downtown Miami, and then headed to Los Angeles this summer for what Gonzalez calls “our take into… an art fair” before settling at North Miami Avenue and NE 39th Street. Gonzalez is happy to be back in the neighborhood. “We obviously love the location,” she says. “Excited to… really bring some amazing art to this area again.”

After a couple of years, they’ll move to another space. Gonzalez isn’t giving any hints as to the location, but she says she hopes it will be a permanent home. In the meantime, the Primary partners will continue to keep things fresh. “We get bored really easily; we like to challenge each other,” Gran says. “We get comfortable, and then we’re like, ‘Fuck this — let’s do it another way!’… Next time, I don’t even know what we’ll do, but we’re probably going to do something weird.”


Pleased to welcome a great friend and amazing artist, Cole Sternberg, to Miami for our Artist in House residency program with Soho Beach House.

Cole Sternberg works in a range of formats including painting, installation, video, and writing. Series’ of his work have focused on a variety of social issues, from current human rights activism and it’s relationship to the law, to the environment, to the media and concepts of content overload. The works tend to be subtle or subversive in nature, driven by elegant visual concepts and poetry versus overt political statements. He is interested in the intersection between humanity and humankind and how their lack of congruity hinders social progression and development.

Sternberg has exhibited nationally and internationally, including exhibitions at The American University Museum (Washington, DC), El Segundo Museum of Art (El Segundo, CA), Hochhaus Hansa (a Ruhr.2010 Museum, Dortmund, Germany), Primary (Miami, FL), David B. Smith Gallery (Denver, CO), Los Angeles Nomadic Division (LAND, Los Angeles, CA), Paris Photo | LA (Los Angeles, CA), e105 Gallery (Berlin), Arted House (East Hampton, NY), LA><ART (Los Angeles, CA) and MAMA (Los Angeles,CA). His works are held by major collections throughout the world.

He is currently working on a documentary about his journey across the Pacific on a shipping vessel, the reconstruction of Ray Johnson’s infamous Room 247 of the Inn at Baron’s Cove, editions with LAXART and Exhibition A, various exhibitions and dreams.

Looking forward to a great week of projects at the house.

Availability is filling up, if you would like to attend an event, please email us at Enjoy!


 – O, Miami‘s  Play Ping Pong for Justice.

  • Free beer & pizza
  • Play ping-pong against Donald Justice’s ghost for glory and prizes
  • Record yourself reading a Donald Justice poem
  • Translate a Justice poem into Spanglish
  • Make a Justice MAD-LIB
  • Take a photo as Donald Justice
  • Hang out with people who read books

Who is Donald Justice? Read here, or just come and find out.

Saturday, August 20, 7:30pm
15 NE 39th St
Design District



Pleased to welcome a great friend of ours, Nicole Jacek, to Miami for our Artist in House residency program with Soho Beach House. Jacek is a German, award-winning graphic designer (Red Dot, D&AD, Art Directors Club, Type Directors Club New York & Tokyo, etc.). She began at the feet of the masters; working together with Stefan Sagmeister at Sagmeister Inc. and also Ian Anderson at the Designers Republic™/UK. Her work has been published in numerous magazines, newspapers, and books around the world. She was winner of Print’s New Visual Artists, as well as an ADC Young Gun. She is the youngest ADC board member and is currently teaching at Art Center College of Design in Pasadena. NJ was the Creative Director of karlssonwilker inc. in NYC for the past four years and just opened up her studio NJ(L.A.)™ in Venice Beach.

Excited to have such an amazing creative in town for our residency program, looking forward a great week of projects at the house. Availability is filling up ultra fast, if you would like to attend an event, please email us at Enjoy!

Wanted to congratulate our partner here at Primary, Typoe Gran, on his upcoming solo exhibition at Faena Art in Buenos Aires, Argentina. Excited to see the original sketches come to life. Here is more information about the exhibit if you are in the neighborhood. Enjoy.

Faena Art, the international nonprofit organization that supports and produces multi-disciplinary and time-based experiences, announces the commission of an immersive and participatory installation by Miami-based artist Typoe. The work, titled Forms from Life, will be presented at Faena Art Center Buenos Aires from July 20 through 31st.

When Faena Art Center hosts Typoe’s first exhibition in Latin America later this July, Sala Molinos will be transformed into a surrealist world of labyrinths and fantasy. Comprised of blocks and towers, Forms from Life brings to mind the both ancient Rome as well as the Art Deco facades of Miami, the artist’s hometown.

Typoe’s latest creation explores basic geometry, order and beauty of the physical world and reimagines basic building blocks of tropical colors and classic faux-marble that tease the imagination and invite visitors to construct new worlds for their wildest dreams, generating new experiences of communal creation and social interaction. At the same time, by conjuring up ruins and losses of deferred dreams, this work becomes a contemporary memento mori that elicits the inevitable passage of time and a personal journey through youth and beyond.

Forms from Life draws upon Typoe’s previous commission for the Faena Art Elevate series—a program of rotating site-specific commissions installed in the elevator of Casa Claridge’s in Faena District Miami Beach. For Elevate, Typoe created a playful and experiential work titled Getting Up that encouraged viewer participation and recalled the childhood pastime of playing with letter-shaped magnets; ultimately serving as a transgressive act of auto-definition and a reclamation of public space for social interaction.

Link | on FAENA ART