A group installation project featuring:  Shepard Fairey, TM Sisters, Anthony Spinello, She Kills He, Kenton Parker, Cushy Gigs, the KDU, Oliver Sanchez, The Kaleidoscope Collective, Fred Snitzer, Typoe, Chris Oh, Agustina Woodgate, Jessy Nite, the Urcuhuaranga Family (Peru), Tatiana Suarez, Neko, Entes, Poster Boy, AS1, Santiago Rubino, Serge, Christopher Miro, Emmett Moore, Last Rights, El Tono, JillBird, Tristan Eaton, BooksIIII Bischof, Skull Phone, Sonni, Pucho, Dead Dads Club Corporation, Todd Adel, and others…

Primary Flight interprets the designs and concepts of more than 50 local and international artists in Para Mi Gente, an exhibition inspired by the Chicha poster art of Peru. Translated as “for the people,” Para Mi Gente merges traditional Peruvian propaganda, contemporary art and graphic- driven installations. Participating artists such as Shepard Fairey, Tristan Eaton and gallerist Fred Snitzer have provided Primary Flight with vector images that will be cut into stencils and collaged together to generate one, fluid piece. This exhibition is co-curated by Books IIII Bischof, Typoe and Chris Oh.

“Chicha is one of the most basic yet effective propaganda styles and has emerged as an art form in its own right,” said Books Bischof, principal of Primary Flight / Primary Projects. “So much of popular culture involves integrating text and altering typography into our overall brand aesthetic. Para Mi Gente allows us to take control of our environment while we work with tools provided by contemporary artists.”

The Chicha poster art movement has largely been attributed to the Urcuhuaranga family in Lima, Peru. Unable to afford the cost of printing their own posters to promote local Chicha bands, father and sons conceived a homegrown press as a do-it-yourself solution. Vibrant embroideries and Huanca textiles native to the Andean region inspired their fluorescent palette, while distorted fonts and logos emerged to fit increasingly more information onto the posters.

The visual output of Chicha art resembles a burst of luminescent lettering, mismatched in size, style and proportion– a vibrant puzzle of information. Since its inception in the 1990’s, the genre has grown exponentially to reflect popular culture as a leading marketing tool publicizing the now prevalent Cumbia music scene.

Special thanks to privatecotton.com for fabricating all the laser cut stencils we needed for the installation process of this exhibit.

Photos by Peter Vahan